Senior Marketing Executive · New York
Helping the iconic organizations grow audiences, drive revenue, and build lasting fan relationships — through data-driven strategy, people-first leadership, and relentless creative ambition.
About Me
I'm a senior marketing executive with over 15 years of experience leading teams, building marketing strategy, and overseeing implementation across entire digital ecosystems. My work has focused primarily within the global sports and entertainment space. I believe the best marketing starts with a deep curiosity about people — who they are, what they care about, and how to earn their loyalty.
My career has taken me from the broadcast desks of ESPN to pitchside at the FIFA World Cup and Women's World Cup, and from DAZN's streaming launch in the US to Two Circles, where I've served as SVP of Consulting advising organizations like the NFL, Premier League, and Amazon Prime Sports on audience growth and commercial strategy.
My leadership style is founded in two things: trust and honesty. My teams know they can take smart risks, that I'll always give credit where it's due, and that the best ideas come from diverse perspectives in the room. Outside the boardroom, I'm a mountain biker, snowboarder, guitarist, and passionate traveler who believes the same curiosity that drives adventure fuels great strategy. Creating a culture of good energy, openness and integrity is a fundamental starting point before I dive into any project.
I'm currently exploring opportunities to bring my marketing, insights, and growth expertise to industries at the intersection of technology, consumer experience, and mission — including fintech, financial services, entertainment, higher education, and beyond.
Translating complex insights into actionable growth strategies. From fan behavior modeling to ROI measurement, I can bridge the gap between analytics and executive decision-making across global markets.
Designing and executing full-funnel campaigns across paid media, CRM, SEO, partnerships, PR, and social, with a focus on customer lifetime value and sustainable growth over quick wins.
End-to-end ownership of audience development strategy, from ideation through delivery. From 2021–2023 I lead audience development for FIFA+, one of the largest sports streaming platform launches in history.
Pan-regional campaign strategy across LatAm, EMEA, and India. Experienced in building campaigns that resonate culturally while achieving global business objectives at scale. At ESPN, I managed global marketing campaigns (both strategy, creative, and paid activation) for UEFA Champions League, US Open and Wimbledon, NBA, NFL and MLB.
Trusted advisor to Executive leaders at University of Kentucky, Premier League, Amazon Prime Sports, Tennis Channel, FIFA, and more. I translate complex market dynamics into clear strategic recommendations with measurable commercial impact.
Fundamentally invested in people. Focused on building high-performing, dynamic teams rooted in trust, shared vision, and the strength that comes from a diversity of thought and opinion. Great culture isn't a perk — it's a competitive advantage that requires consistent nurturing.
Career Journey
Leading consulting practice for one of the world's premier data-driven sports and entertainment marketing agencies, working with rights-holders and brands across the globe to drive revenue and deepen fan relationships.
Joined Two Circles to help sports rightsholders navigate rapidly changing consumer behavior and build new media models for the digital age.
Responsible for driving acquisition and fan engagement growth for DAZN's portfolio of four global web properties and streaming apps.
Spent seven years building pan-regional digital marketing campaigns across ESPN's international properties in LatAm, Australia, EMEA, Singapore and India.
Explore More
Podcast appearances, press features, and industry recognition.
View Press →Loyola University Chicago, NYU, and awards.
View Education →Open to new opportunities in fintech, technology, entertainment, and beyond.
Contact Laura →