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Senior Marketing Executive

Laura
Andriani

Sports. Streaming. Strategy.
Helping global organizations grow audiences, operationalize strategy, and build lasting fan relationships through a combination of data-centric and creative thinking.

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Laura Andriani
New York City

About Me

Where creativity and connection are supercharged by insights that make sense of the noise

Hi! I'm Laura, a senior marketing executive with over a decade of experience in the global sports and entertainment space. I've honed my craft over the years by leading teams, building strategy, and overseeing campaign execution across entire digital ecosystems in order to fuel commercial growth.

My journey has taken me from early days campaign building at the Bristol headquarters of ESPN, to pitchside at the FIFA Women's World Cup in Australia and New Zealand, and beyond — from DAZN's US streaming launch in 2018 to building Two Circles' dynamic team of marketing pros where I currently advise media properties, rightsholders and brands on audience and revenue growth strategy.

Off the clock: mountain biker, guitarist, foodie, and passionate traveler. The same curiosity that drives adventure fuels great strategy.

Audience Growth Acquisition and Retention Women's Sports Paid Media CRM & Email OTT & D2C People Leadership Data Analytics
15+
Years in Global Sports & Media Marketing
5
Continents — LatAm, EMEA, Asia, Oceania, North America
30
Months leading FIFA+'s marketing strategy across a product launch and 2 World Cups
20+
Managed teammates across the US at Two Circles

What I bring
to the table

Six core competencies built across the world's most demanding sports and media organizations.

01
Data-Driven Strategy

Translating complex insights into actionable growth strategies. From fan behavior modeling to ROI measurement, bridging analytics and executive decision-making across global markets.

02
Consumer Acquisition & Retention

Full-funnel campaigns across paid media, CRM, SEO, partnerships, PR, and social — with a focus on customer lifetime value and sustainable growth over quick wins.

03
OTT & Digital Product Marketing

End-to-end ownership of audience development strategy. Led audience growth for FIFA+ — one of the largest sports streaming launches in history.

04
International & Multi-Market

Pan-regional strategy across LatAm, EMEA, and India. At ESPN, managed global campaigns for UEFA Champions League, US Open, Wimbledon, NBA, NFL and MLB.

05
Consulting & Executive Advisory

Trusted advisor to leaders at the Premier League, Amazon Prime Sports, Tennis Channel, University of Kentucky, FIFA, and more — translating market dynamics into clear, measurable strategy.

06
People-First Leadership

Building high-performing teams rooted in trust, shared vision, and diversity of thought. Currently leading a team of 20 marketing and activation SMEs. Great culture is a competitive advantage.

Career
Journey

2023 – Present
Senior Vice President, Marketing and Activation
Two Circles — New York, NY

Leading consulting practice for one of the world's premier data-driven sports and entertainment marketing agencies, working with rights-holders and brands across the globe.

  • Advising the Premier League, Tennis Channel, Amazon Prime Sports on audience growth and commercial strategy
  • Leading strategy and operations for all college Fan Loyalty programs — UCLA, CU Boulder, University of Kentucky
  • Named to the SportsPro New Era Class of 2024
  • Leading a team of 20 marketing and activation SMEs
2020 – 2023
Vice President, Consulting
Two Circles — New York, NY
  • Led end-to-end marketing strategy for FIFA+ — managed $10M budget, drove 2.7B impressions and 935K app installs during the 2022 World Cup
  • Oversaw NBA League Pass acquisition and retention marketing globally
  • Named to Cynopsis Top Women in Media (2022)
  • On-the-ground at FIFA World Cup Qatar and FIFA Women's World Cup Sydney
2018 – 2020
Head of Audience Development
DAZN Group — New York, NY
  • Drove acquisition and fan engagement for DAZN's four global web properties and streaming apps across 5 key markets
  • Built cross-functional teams and reporting infrastructure tying marketing directly to subscriber growth
2011 – 2018
Manager, International Digital Marketing
ESPN — New York, NY / Bristol, CT
  • Built pan-regional campaigns across LatAm, Australia, EMEA, Singapore and India
  • Managed launches for UEFA Champions League, FIFA World Cup, Rio 2016 Olympics, Wimbledon, NBA, NFL and X Games
  • +32% app downloads in 2016, +18% in 2017 across 5 key markets

Explore More

Case Studies
Selected Work

FIFA+, Premier League US growth, College Fan Loyalty programs, and ESPN international campaigns.

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Press & Media
In The News

Podcast appearances, press features, and industry recognition.

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Get In Touch
Let's Connect

Open to new opportunities in sports, fintech, technology, entertainment, and beyond.

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