Senior Marketing Executive
Sports. Strategy. Startups. Commercial Growth.
Helping global organizations grow audiences, operationalize strategy, and build lasting fan relationships through a combination of data-centric and creative thinking. Above all, building sustainable, monetizable programs and products that keep fans coming back for more.
About Me
Hi! I'm Laura, a senior marketing leader with over a decade of experience in the global sports and entertainment space. I've honed my craft over the years by leading teams, scaling startups, building strategy, and overseeing campaign execution across entire digital ecosystems in order to fuel commercial growth.
Something that plagues our industry at the moment? A whole lot of noise. I think Nate Silver's book "The Signal and The Noise" rings truer than it ever has and I use his core principle as one of my primary philosophies to moving the ball forward on any project: separating true patterns from random, distracting data.
My work has spanned college and professional sports, global scaling and localized growth, brand building and commercial strategy.
Off the clock: mountain biker, guitarist, foodie, and traveler. Always curious, always up for an adventure.
Six core competencies built across the world's most demanding sports and media organizations.
Translating complex insights into actionable growth strategies that help organizations during pivotal moments of transformation. From creating new revenue streams, re-setting brand positioning and ROI measurement, I bridge analytics and executive decision-making across global markets.
Full-funnel campaigns across paid media, CRM, SEO, partnerships, PR, and social — with a focus on customer lifetime value and sustainable growth over quick wins.
End-to-end ownership of audience development strategy. Led audience growth for FIFA+ — one of the largest sports streaming launches in history.
Pan-regional strategy across LatAm, EMEA, and India. At ESPN, managed global campaigns for UEFA Champions League, US Open, Wimbledon, NBA, NFL and MLB.
Trusted advisor to leaders at the Premier League, Amazon Prime Sports, Tennis Channel, University of Kentucky, FIFA, and more — translating market dynamics into clear, measurable strategy.
Building high-performing teams rooted in trust, shared vision, and diversity of thought. Currently leading a team of 20 marketing and activation SMEs. I truly believe great culture is a competitive advantage.
Looking for a fractional CMO or advisory on a specific project? Explore how we can work together to drive impact.
View Advisory Options →FIFA+, Premier League US growth, College Fan Loyalty programs, and ESPN international campaigns.
View Portfolio →Podcast appearances, press features, and industry recognition.
View Press →Open to new opportunities in sports, fintech, technology, entertainment, and beyond.
Contact Laura →