Audience Strategy
Opportunity Mapping
Define and prioritize the audiences most likely to drive scalable fan and revenue growth. Moving beyond demographics to behavioral insight, competitive whitespace, and actionable prioritization frameworks.
- Emerging leagues & women's sports properties
- Startups and growth-stage sports brands
- Events seeking clarity on audience potential
- PE-backed sports businesses building growth infrastructure
- A clear picture of your highest-value audience segments
- Market sizing and competitive whitespace analysis
- Prioritized growth opportunities grounded in real behavior
- A framework to guide your next investments in fan growth
Fan Growth
Architecture
Design scalable fan acquisition systems that turn awareness into owned audiences and repeat engagement. From paid media to CRM — building the full funnel that actually converts.
- Smarter, more efficient media investment
- Improved acquisition efficiency across channels
- Stronger cross-channel alignment and strategy
- Sustainable, owned audience growth
- Audit existing acquisition channels and identify gaps
- Define channel roles and budget allocation frameworks
- Build the fan funnel from awareness to CRM capture
- Design retention touchpoints that extend the lifecycle
Fan Experience
Engagement Strategy
Transform live attendance into deeper fandom, loyalty, and actionable first-party data. Creating experiences that build emotional connection, community, and long-term fan value — not just entertainment.
- Mapping every fan touchpoint from ticket purchase to post-event
- Embedding data capture naturally into the fan journey
- Connecting digital and physical experiences seamlessly
- Designing loyalty mechanics that bring fans back
- Leagues and clubs building event-driven loyalty programs
- Properties integrating new technology at live venues
- Sponsors seeking richer, measurable activation models
- Events converting one-time attendees into repeat fans
Digital Ecosystems
Strategy
Help organizations build digital ecosystems that deepen engagement and strengthen audience ownership. Strategy for sports properties and media brands building modern direct-to-consumer fan relationships.
- Sports properties launching or evolving a DTC product
- Media brands building fan-first digital platforms
- Organizations seeking to own their audience data
- Leagues designing content strategies across platforms
- A cohesive digital ecosystem — not a collection of channels
- Clear registration and onboarding that converts casual interest
- Content and engagement mapped to lifecycle stages
- First-party data as a strategic asset, not an afterthought
Audience Intelligence
Strategic Advisory
Translate audience data, research, and analytics into clear strategic direction and actionable business decisions. Bridging the gap between insight and executive action.
- Clearer, more confident decision-making at the executive level
- Better prioritization across competing growth initiatives
- Stronger alignment between leadership and front-line teams
- Audience intelligence that actually informs strategy
- Half-day or full-day facilitated leadership workshops
- Strategic advisory retainers with regular check-ins
- Insight synthesis and executive presentation packages
- Pre-launch strategic alignment sessions
Areas of Specialization
How We Work
What I Do
Lead Marketing Strategy & Execution
Part-time CMO (5–20 hrs/week) who owns strategy, team direction, campaign management, and results.
Assess, Build & Restructure Teams
Design and lead high-impact marketing organizations — from hiring and coaching to performance frameworks.
Design Growth Strategy
Customer acquisition, retention, lifecycle design, and revenue contribution — built for your business model and constraints.
Advise Leadership & Boards
Strategic counsel on marketing, commercial strategy, competitive positioning, and marketing-critical business decisions (pricing, product-market fit, go-to-market, martech).
Who I Work With
Funded startups and growth-stage companies ($5–50M revenue)
Brands scaling DTC, subscription, or membership models
Sports & entertainment companies (teams, leagues, media, fitness, travel)
College and University Athletics driving fan engagement and revenue growth
Private equity firms seeking marketing excellence in portfolio companies
B2B companies targeting specific high-value segments
Engagement Models
10–20 hrs/week
Ongoing strategy, team leadership, campaign management, board updates. Partially or fully embedded in your team.
5–10 hrs/week
Strategic counsel, quarterly planning, risk management, and guidance for your in-house team.
Ad-hoc engagement
Go-to-market launches, competitive analysis, marketing infrastructure audit, team restructuring.
Why Work With Me
I see marketing as a core operating function that drives both commercial growth, perceived value, and organizational health. My background building digital ecosystems, apps, membership programs, and more from launch through global scale means I design the systems, team structures, and strategic frameworks that let marketing teams punch above their weight.
I help marketing permeate all aspects of a business: from partnerships through to product, direct fan relationships, and audience monetization.