"The challenge now isn't getting data — it's interpreting what has increasingly become an overabundance of it."
Featured guest on Sporticast discussing how sports teams and leagues use data to maximize revenue and satisfy fans — including data strategy for the NFL, EPL, and Liverpool FC.
Listen / Read →Sports like soccer and basketball have a head start in women's fandom because "they're accessible for young girls to play, thus building their fandom early."
Quoted as SVP at Two Circles in a year-in-review analysis on women's sports marketing, examining the growth of the NWSL, WNBA, and women's tennis.
Read Article →Diving into the data behind women's sports' explosive growth and making the financial case for long-term investment in women's athletics.
Featured twice on this Ally-presented podcast (Eps. #90 & #156), sharing Two Circles research including how women's sports drove 50% of year-over-year growth in live sports attendance.
Listen on Spotify →"Laura is one of the most impressive executives I've had the fortune of being around in my career."
Quoted from Two Circles leadership upon Laura's promotion to SVP, reflecting her contributions to the FIFA+ launch and global consulting practice growth.
Read Announcement →Recognized among the year's most influential women shaping media, sports, and entertainment.
Named to the Cynopsis Top Women in Media list, recognizing trailblazing leaders driving change in media and sports marketing.
How data-driven sports agencies are engineering a revolution in fan engagement and commercial strategy.
Two Circles — the sports marketing agency Laura has helped shape in North America — profiled as a pioneering force in the intersection of data science, marketing strategy, and sports growth.
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